The Advanced Professional Certificate Course in Hotel Marketing and Sales Management covers a wide range of topics, including an introduction to hotel marketing, market segmentation, product development, strategic pricing, product promotion, distribution channels, online marketing, and marketing analytics. The course also explores consumer behavior and its impact on hotel marketing, the sales management process, effective sales promotion techniques, and the use of information technology to boost sales. Participants will learn how to meet guest expectations, plan for positive client experiences, and analyze hotel sales to improve performance. The course also covers the role of a manager in the hotel industry and the qualifications necessary for marketing analytics managers.
The Advanced Professional Certificate Course in Hotel Marketing and Sales Management is designed to provide participants with expertise in hotel marketing and sales. This course covers a range of topics, including market segmentation, product development, pricing, promotion, distribution, online marketing, and marketing analytics. Participants will also learn about consumer behavior, sales management, effective sales techniques, and the use of information technology to boost sales.
After the successful completion of this course, you will understand the following;
Introduction to Hotel Marketing:
- What is Hotel Marketing?
- Importance of Marketing in Business.
- What is Market Segmentation?
- Benefits of Market Segmentation.
- Types of Market Segmentation.
- Product Development for effective sales.
- What should be the strategic Product Pricing?
- Locating the Product and its importance.
- Product Promotion, its way and role in Hotel Marketing.
- Channel of Distribution in the Hotel Industry
- Online Marketing.
Marketing Analytics and Its Importance in Hotel Industry:
- What is marketing Analytics.
- Importance Marketing Analytics.
Role of Marketing Analytics in Business.
- Marketing Analytics Tools.
- Function of marketing analytics software
- Qualifications for Marketing Analytics Managers:
- What Hotels can do through Marketing Analytics.
- Hotel Marketing and Competitors Analysis.
- Marketing Information System Meaning and Scope.
Consumer’s Behaviour and Hotel Marketing:
- What is customer’s Buying Behaviour?
- Factors Influencing Buying Behaviour in Hotel Marketing.
- The Buyer Decision Process.
- Impact of Changes in Consumer Behaviour on Hotels.
- Provide the service quality and value that guests expect.
- Meeting Guest Expectations through Planning.
- The Hospitality Planning Cycle.
- The importance of a positive client experience to the hotel industry.
Key Aspects, Importance and Process of Sales and Sales Management:
- What is sales management?
- Importance of sales management.
- Sales management process.
- Effective Sales Promotion Techniques for Hotels.
- Analysing Hotel Sales and methods to improve sales.
- Role of Manager in the Hotel Industry.
- Use of Information Technology in Boosting Hotel’s Sales.
