The course aims to provide learners with an in-depth understanding of consumer decision-making behaviour, customer insights in different contexts, factors influencing consumer decision-making behaviour, consumer behaviour in different organizational contexts, customer relationship management, managing customer experience, and the impact of technology on consumer behaviour, as well as an understanding of the marketing research process and its key aspects.
This course aims to furnish learners with an extensive comprehension of various aspects, including consumer decision-making behavior, customer insights, factors influencing consumer decisions, customer relationship management (CRM), efficient customer experience management, and the impact of technology on consumer behavior. It also delves into the fundamental principles and ethical considerations in marketing research.
Upon successful completion of this course, participants will acquire knowledge in the following areas: