Advanced Professional Certificate in consumer behaviour

The course aims to provide learners with an in-depth understanding of consumer decision-making behaviour, customer insights in different contexts, factors influencing consumer decision-making behaviour, consumer behaviour in different organizational contexts, customer relationship management, managing customer experience, and the impact of technology on consumer behaviour, as well as an understanding of the marketing research process and its key aspects.

This course aims to furnish learners with an extensive comprehension of various aspects, including consumer decision-making behavior, customer insights, factors influencing consumer decisions, customer relationship management (CRM), efficient customer experience management, and the impact of technology on consumer behavior. It also delves into the fundamental principles and ethical considerations in marketing research.

Upon successful completion of this course, participants will acquire knowledge in the following areas:

• Comprehending Consumer Decision-Making Behavior.
• Grasping Customer Insights in Varied Contexts.
• Identifying Factors Affecting Consumer Decision Making.
• Exploring Consumer Behavior Models and Theories.
• Understanding Dynamics and Risks in Consumer Decision Making.
• Analyzing Consumer Behavior in Different Organizational Settings.
• Understanding the Essentials of Customer Relationship Management.
• Implementing Strategies for Managing Customer Experience.
• Enhancing Communication in Managing Customer Experience.
• Investigating the Nexus between Technology and Consumer Behavior.
• Exploring the Fundamentals of the Marketing Research Process.